# Aly Paws

> An umbrella brand site for Aly Paws that spans live yoga, teacher training, massage and healing work, and published poetry books.

## Current site shape

- Homepage: umbrella Aly Paws entry point at `/`
- Main branches:
  - `/yoga/`
  - `/massage/`
  - `/poetry/`
  - `/blog/`
  - `/about/`
  - `/contact/`
- Yoga detail routes:
  - `/programs/`
  - `/online-yoga-classes/`
  - `/6-week-meditation/`
  - `/mental-floss/`
  - `/mental-floss-tt/`
  - `/alumni-circle/`
  - `/retreats/`
  - `/apply/`
  - `/apply/thank-you/`
- Redirect routes:
  - `/200-hour-ytt/` -> `/yoga/`
  - `/300-hour-ytt/` -> `/programs/`
  - `/acting/` -> `/poetry/`
  - `/travel-blog` -> `/blog/`
- Journal archive:
  - 12 original posts remain at `/travel-blog/YYYY/M/D/slug/`
  - 142 inline images and 12 hero images are hosted locally
  - 2 original YouTube embeds are preserved
  - `/blog/rss.xml` provides the static RSS feed

## Current yoga schedule

- Alumni coaching mentorship is an ongoing CA$44 monthly membership beginning September 9, 2026, with two Wednesday calls each month from 6:30 to 8:00 p.m. MT. Members can cancel anytime.
- Mental Floss runs Saturdays from September 12 to October 24, 2026, from 11:00 to 11:45 a.m. MT, with no class October 3. The six-week series is CA$72.
- The fall 2026 online group yoga semester runs for eight Mondays from November 2 to December 21, from 6:00 to 6:50 p.m. MT. Tuition is CA$96. Registration: https://buy.stripe.com/6oU9AS6ex1a59X2bX5fYY0a
- Mental Floss Method Teacher Training runs Tuesdays from November 3 to December 22, 2026, from 6:30 to 8:00 p.m. MT. Tuition is CA$555.
- The 200-hour hybrid YTT runs January 5 to April 4, 2027. Online calls run Tuesdays from 6:30 to 7:00 p.m. MT through March 30, with in-person training every other weekend from 10:00 a.m. to 2:00 p.m. at Olds Town Square. Tuition is CA$3,888.
- Aly's January 2027 winter program is the separate 200-Hour Hybrid Yoga Teacher Training, not a winter group-yoga semester.

## Additional branches

- Massage and healing:
  - massage therapy
  - CranioSacral Therapy
  - SomatoEmotional Release support
  - mobile massage
- Poetry books:
  - direct Amazon ordering
  - signed-copy questions by email for now

## Product truths used in this local build

- Aly has been teaching for 20 years.
- Aly has facilitated yoga teacher trainings since 2015.
- Aly has facilitated live virtual trainings since 2018.
- The previous September online YTT and its $1,888 price are not currently promoted.
- The 300-hour offer is removed from the public site.
- The January 2027 hybrid YTT is confirmed as a 200-hour training. Enrollment opens September 1, 2026.
- Aly’s published massage page presents her as a registered massage therapist in Alberta.
- Aly’s published massage page offers mobile massage and Alberta insurance receipts.
- Aly’s published founder language includes yoga, meditation, pranayama, dance, writing, play, laughter, creativity, and travel.
- Aly’s published site includes direct book links for `Heart Alchemy Poetry` and `Heart Nuggets`.

## CTA handling

- Yoga inquiries use branch-aware contact forms and Aly's public Calendly link.
- `/apply/` is currently a hybrid YTT interest form, not an application or payment step.
- The interest form forwards to `alypaws@gmail.com` through FormSubmit.
- `/contact/` includes a branded inquiry form that forwards branch-specific submissions to `alypaws@gmail.com` through FormSubmit.
- Massage keeps Aly’s published email and phone booking flow visible, but now also routes through the branded inquiry form.
- Poetry primarily converts through direct Amazon links, with signed-copy questions still handled by direct email.
- Fall group yoga, Mental Floss, and Mental Floss Teacher Training use Aly's verified Stripe checkout links.
- Hybrid YTT uses the branded interest form until its confirmed September 1 enrollment opening. Winter yoga and alumni mentorship still need final registration links.

## Migration note

- The Vercel project has both `alypaws.com` and `www.alypaws.com` attached. The July 15 public check showed Squarespace's Website Expired page; no DNS change was made during local work.
- This build is structured for a path-based Vercel cutover first, with subdomains left as an optional later move.
- The site no longer depends on Squarespace CDN image URLs for the key current pages.
- Aly's full Squarespace travel journal is also preserved locally and no longer depends on Squarespace-hosted images.

## Public links

- Main site: https://www.alypaws.com
- Current Vercel alias: https://aly-paws-ytt-redesign.vercel.app
- Course page: https://www.alypaws.com/digital-courses
- Massage source page: https://www.alypaws.com/treatments/coaching
- Poetry source page: https://www.alypaws.com/heart-alchemy-poetry
- About: https://www.alypaws.com/about
- Contact: https://www.alypaws.com/contact
- Book a call: https://calendly.com/alypaws/15min
- Hybrid YTT interest route: /apply/